4m to read /
How to and what to track on Social Media – on Facebook, Instagram and Twitter is really about reaching the right people at the right time – and engage them successfully. Many social media marketers are confused about what to track...
Top Technology Trends in Marketing for 2017
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2017 will see advances in tech we’ve seen in 2016 go on overdrive. A lot of these revolve around developments in AI and machine learning. They’re all in some ways connected. To each other. And to us as people.
Cognitive DevicesThis...
6 Must Know tips to Succeed with Content Marketing in 2017
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2017 will see content marketing to grow – nothing out of the ordinary, but grow in ways that will deliver more results, better ROI, and get better consumer attention. Here are a few tips for content marketers for 2017...
1. More...
How Successful Brands will Connect with Consumers in 2017: A new game
3m to read /
2017 is ushering in a new game, a new era for brands who want to truly connect with their audiences – their customers and consumers. Increasingly, brands have to do a lot more than just sell. They have to build on-going relationships...
6 Critical Steps to a Winning Social Media Strategy
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Here are the six steps towards building a robust Social Media strategy for your brand. Whether you are embarking on a new direction and adopting social for the first time, or already are on social, these are the points...
How to Build a Powerful Facebook Community for your Brand
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Brands often find that their Facebook Page reach is declining. Building a powerful, engaging community for your Facebook fans is a far more consistent and friendly approach to connect with your fans and your target audiences.
Your...
7 Important Questions to Ask when planning a digital campaign in 2017
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We're a couple of days into 2017. This year is going to be a bit different for us in digital marketing. Before we set out to launch our all important digital campaigns of the year, we need to set solid goals, have clear KPIs...
How Data will really drive Marketing in 2017
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2017 will probably be the year that data will become the core pillar around which most marketing functions will revolve. We've seen big data creep in to all aspects of business – from corporate strategy to marketing, from sales to...
