Winning Content Ideas for Social Media

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It's not easy to come up fresh ideas for your social media posts every day. Here are seven easy to follow tips on types of winning content you can create easily.

1. Questions and Answers

Questions and Answers make up great stories. One easy way to create interesting posts is to pose interesting questions. Remember, your audience loves sharing experiences and opinions on social media – so provide a platform for their expression. Having a relevant and interesting image to go along with your question will get immediate attention, and more people will engage. You can ask your audience which of your products, for example, they really like.

But don't always post questions just about your brand. They should involve the audience's genuine interest and passion. You can also get a lot of interest by asking them to predict something. For some questions, you can provide two options as answers, rather than leaving them open ended.

Another way is to provide answers – again with relevant and useful visuals. These resolve the audience's problems, or answer queries. Many brands use this content bucket to respond to Frequently Asked Questions about their products. 'Answer' posts can be useful 'how-do' demos, instructional videos, simple solutions explained visually and more.

2. Fill in the Blanks and Poll Posts

Asking your audience to fill in the blanks actually engages them and gives them a sense of direction on how to express themselves. "My favorite player in Superbowl LI was ___________". Or get a sense of which social platform they are most engaged on "The social media platform I use most every day is __________". You get the drift.

3. Create a theme for days of the week

If you create bucket themes for days of the week, you can come up with content for those days easily. As well, people will know what to expect – it gives them a feel of consistency about your posts. Movie Mondays, Tuesday Tip of the Day, Wednesday Windows, Thursday Thanks, Friday Fun, Saturday Showtime etc. Often you can actually find day themes that are common hashtags, and you can get more mileage by using those hashtags.

4. Special Holidays, Unusual and Funny Name Days

There are names for almost every day of the year – and a lot of them have hashtags attached to them. You can create pretty cool content by building your posts around these day themes. You can ask them questions around the days theme – and perhaps have a quirky call to action. Be sure to use appropriately relevant visuals to make these posts interesting. Check out this site to get a list of days in the year you can build your posts on. Remember, it can be days, or weeks, or even occasions that you create.

5. Jump on the Local Events Bandwagon

There's usually a lot of interest on events around town – a concert, a special occasion, a gala or a big sporting event. You can use the buzz around these events to generate interesting content. Use hashtags when possible. Actually, these can be global events as well where a hashtag will get you a whole lot more interest than a normal post. You can plug the local event, provide tips, may be even a couple of free tickets...

6. Feature your customers

This works like magic. People want to be heard and seen on social media. You can feature customer testimonials, demos, unboxings or even a simple 'how-to' tip that they provided. Use their photos or videos – this adds visual value and authenticates the post as well.

7. Share resources

You really need to come across as their friend, as someone who provides useful content. Don't hesitate to provide information, tips and resources from third parties that will be of relevance to your audience.

These are simple tips to follow. And they make for interesting content buckets that go beyond the usual types you do on a regular basis. Create useful, interesting content and you'll engage your audience better. And that's That's Digital Marketing Strategies 101.

Please share this post with your friends, and please comment on this if you want to add something...

Now read more on social media and content:

• 6 Critical Steps to a Winning Social Media Strategy

• Winning Content Strategy: Always share something valuable and useful

• Content Marketing Strategy: What kind of content should you create?

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7 Easy Steps to Launching your Brand's Social Media Campaign

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Follow these seven simple steps to launch a successful social media campaign for your brand. Whether you are a SME or a large business, a digital marketer or an agency, these easy to follow steps are essential for a social media campaign that will get you the results.

1/ Start with setting goals and budgets

Social media isn't a stand alone effort. Check with your colleagues and teams as to what their business goals are for the campaign you will launch. What are you building this campaign for? Awareness? Sales? Increasing customers or launching  new product. Clearly define your goals and have a sense of direction. With this in mind have a budget in mind. How much are you willing to spend? What are your conversion goals based on that budget. Work towards your campaign with these parameters in mind.

2/ Assign a team 

Once you have goals, you'll probably know who would be the best people around you – who have a decent amount of knowledge, and ideally both experience and expertise in social media marketing – to be on your campaign team. Remember, not every one will have the same enthusiasm for every campaign. Note that you'll need someone for strategic direction, for content creation and production, and someone who will manage the community and connect with your audience and track progress. Pick your best, before you begin.

3/ Define your channels based on your goals

Your campaign can't do everything for everybody. As set out in your goals, you have a specific task for the campaign. Based on this, select which channels or platforms you want to be on (or should be on). Every kind of content has one or two specific channels that are best to deliver that content on. What you can do on YouTube is very different from what you can do on Pinterest. Or Twitter. Do a proper bit of research on your target audience. and what goals you have defined, and then set a channel strategy for the campaign.

4/ Define the objective in detail and what value will the campaign bring?

The first step in this direction is to get solid customer insights. Once you know more about your target audience, and what value you can provide for them in your campaign, you need to set out these objectives in detail. What is exactly the one single purpose of the campaign? Are you offering a discount or a special offer? Is his a seasonal campaign? Are you trying to create better brand awareness? Is it a 'how to use our products better?' or a customer service oriented campaign? This wil help define the next step – content creation.

Read this: 

• Customer Insights is your First Step in Digital Marketing

• Win with Content for your Brand: Give away value and usefulness

5/ Develop your content

Do you have a content strategy? One that will resonate with your goals and your objectives? Is content going to be for long or short term? Does it provide value? Is it useful? Will your audience come back for more?

Ideally, any content you create as a brand should be able to attract your target audience. That's the opening position. You need to come across as someone who's there with the right information for what they're looking for, and that you are the authority on that information, that topic. Your content needs to engage and build a sense of 'need' – that's how you build affinity or loyalty to your content. Finally, a brand's content after all, isn't there for charity. You want your audience to take some sort of action – to buy your product, to share your content, to believe in your brand. You need to drive towards that end game.

Content usually responds to a need. Your content should be there as a solution, as a response to that need. Your content needs to be there in our search driven world.  Before you set out on developing a content calendar or create a content strategy, you need to have a grasp on what your audience expects from you as a brand. A good content plan is built around the customer.

• Content Marketing Strategy: What kind of content should you create?

6/ Have a distribution strategy and create a schedule

One important way to succeed with your brand's content marketing efforts is to get content distribution strategy right. You may be creating amazing content, but unless you add the value of 'context' to that content – meaning distribute them across relevant platforms and media, your content will remain distant and irrelevant to your target audience.

Once you know where and how you will engage with your audience, define when. Do you need to post once a day? Twice? Or does your campaign feel right for just once a week? And when also means on which platforms at which time of day.

• Plan your Distribution Strategy to succeed with Content Marketing

7/ Publish, engage, track and follow up

Once you launch your campaign – across the platforms and channels that you have defined as best suited for the purpose and detailed objectives, you need to track your performance, you need to continuously engage with your audience – following up, listening to what they say, answering back, and tracking your performance. And you then use what you are learning either to replenish your campaign, perhaps revise it, fine tune it, and keep at it.

• The importance of listening in social media, and how to get it right

• Setting Social Media Goals and Tracking Success Made Simple

Please share this with your friends and colleagues, and do feel free to add your comment. Thank you.

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Top jobs in Digital and Social Media at agencies and Brands for 2018

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The number of job titles and descriptions at agencies that deliver digital marketing solutions is an ever increasing list. What are the roles involved and where do they fit in in the digital product cycle? Ever day in this connected age of marketing, we see new points of engagement come to the foreground, and naturally new positions are created, or current roles are customized to address the new areas of focus. 

Here's a starting-point list of the most common job titles and roles at advertising, media, social media and specialized digital services agencies...

Brand

Channel Neutral Planners, Brand Managers, Strategic Planners (non digital specific)

Integration Director/Manager, Integrated Content Manager/Coordinator

Digital Strategy

Digital Strategists – define the role of the brand in digital specific channels 

Audience & Insight: Insight specialist, data analysts, Analytics Managers,
Content Strategy Managers/Directors, Engagement Strategy Managers, Campaign & Eco-system Planners, Social Voice Strategy Managers, Behavior Analysts, Trends Analyst,
Performance Marketing Director/Manager/Specialist, Usability Engineer/Strategist

CRO Specialist (Conversion Rate Optimization), CRO Director, CRO Analyst, CRO Data Specialist

Data Planner, Affiliate Marketing Manager/Specialist, 

Digital Creative

Creative Technologist

Digital Creative Director, Digital Art Director, Digital Production Artist, Graphic Designer, Digital Identity Development Art Director, 

Video Director, Videographer, Video Editor, Video Producer

Digital Content Director, Content Creation Manager, Copywriter, Content Editor

SEO-relevant writer, SEO specialist

UI/UX Designers, UI/UX analyst

Digital Programmatic Creative Specialist/Manager/Director

Pre flight manager, Traffic Manager, 

Project Manager

Social Media

Social Media Director, Social Media Manager, Social Media Account Handler/Associate

Social Media Strategists (Director/Manager), Social Media Planners, Social Calendar Developer

Community Manager

Social Media Data Analyst, Social Media Monitoring Manager/Director, 

Social Media Distribution Manager, Social Content Publisher

Social Specific Content Manager, Social Content Art Director, 

Paid Social Manager, Paid Social Planner

Customer Experience

Web & Mobile Experience Architect, Website Designer, Website Developer, Mobile Apps Strategist, Mobile App Designer, Customer Engagement Analyst, UI/UX specialist,  CMS specialist, 

Programmers, Specialist Programmers, Mobile Code specialists, Applications Designers, Loyalty Specialist Designers, CRM designers, Website Pre-flight Analyst, QA&QC Manager, 

Experience Strategy Director, Digital Activation Manager/Director, 

e-Commerce Director, e-Commerce Strategy Director, e-Commerce Designer, e-Commerce Creative Director/Art Director, e-Commerce Content Analyst, e-Commerce Code specialist, e-Commerce Product Analyst, e-Commerce Content Coordinator

eMail Marketing Specialist/Manager/ Creative Director, eMail Marketing Analyst

Innovation

Innovation Leads, Digital Product & Service Development Manager/Director, Innovation Lab Director, Innovation strategy Director, IOT Specialist, IOT interface designer, Wearables Strategist, Wearables interface designer

Media

Digital Media Director, Digital Media Strategy Director/Manager, Digital Media Engagement Director, Digital Media Data Analyst, 

Digital Media Associates, Media Planners, 

Digital Media Buying Manager/Director, Digital Media Buyer, 

Digital Media Dashboard Manager, Programmatic Director/Manager, Digital Media Content Analyst, Digital Media Pre Flight Manager/Associate, Digital Media Distribution Manager, 

Media Creative Director, Media Art Director, Media Engagement Manager/Director

Media Content Manager, Media Content Writer

RTB Director/Manager, RTB Specialist (Real Time Bidding)

Paid Social Planner, Paid Social Buyer

Search

SEO Analyst, SEO Specialist, SEO Consultant, SEO writer, SEO Coordinator, SEO tag specialist, SEO specialized Web Designer/Developer

SEM planner, SEM strategy director, SEM Buying specialist/Manager/Director, PPC Director, PPC Analyst, Keywords Analyst, Trends Analyst,  Growth Specialist, SEO Editor, Bidding Director, 

Demand Generation specialist, 

Account Management/ Client Interface / Agency Management

CEO – Digital, Digital Managing Director, Digital Group Director, Digital Account Manager, 

Client Services Director/Manager/Associate, Digital Services General Manager

Social Media Director/Manager/Associate, CRM Manager, Experience Director, 

I haven't even mentioned niche job titles like "Snapchat Content Strategist" or "Digital Culture Analyst" – those jobs are either super niche and fall into the "invented here" bracket, or are just ways of luring brands through the front door.

If you're a brand looking for an agency and have really specific needs, you need to figure out if they are equipped to handle what you want, or are they just going to get someone within their staff to just try and "talk the walk". The roles above cover a wide spectrum – some are highly specialized roles needing unique skill sets – the others simply evolve from current roles and job descriptions. Either way, that's how agencies and brands today are defining and rising to the needs of digital marketing. And just knowing about these roles is basic knowledge – its Digital Marketing Strategies 101. 

Please add your comment if I have missed a role or job title that you feel should be included in this list.

Here are some current openings across the region at the group of agencies where I work. A lot of these job openings are for digital roles.

Read this: How to get a job in Digital at an Agency

Here are some posts that address digital marketing needs and how they are best addressed by key people in the roles above:

Insights & Data/Analytics

• Intent is the new black in digital marketing. In-the-moment marketing is what's hot.

• Customer Insights is your First Step in Digital Marketing

• What do women want from brands online today

• Data made simple: What is first, second and third party data?

Customer Experience & Social

• 5 Simple Ways to get your Mobile Marketing Done Right

• The importance of listening in social media, and how to get it right

• 4 ways to build a cool Snapchat audience for brands

• 3 ways to improve your brand's online advertising

• Improve your social media engagement. Move from Selling to building Relationships

• 11 simple ways for brands to build better following on social media

and one transformative development that's redefining roles at agencies:

• Why media agencies are now doing creative: Programmatic and Data Driven Creative is a powerful combination

Read more

Resolve your target audience's problems with content to win them over to your brand

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Today's digitally savvy consumer (read as mobile powered) is looking for solutions 24/7, 365. Brands can transform their digital marketing by being 'Right There, Right Then' with their message to win them over.

When a consumer wants to know something, wants to go somewhere (on a holiday, to a restaurant, to a business location), wants to do something and wants to buy something, they need to connect with the brands that have solutions right away. Simply put, these are the four basic need states that digital marketing needs to answer. And answer quickly and effectively. By being 'Right There, Right Then'.

Today's marketing needs to be in the here and now. It is about intent, and the answer to that intent needs to be there right away. Today's audience is starved of time, and have very little attention. Brands need to adopt the following five 'experiential' forces to transform their digital marketing.

1.  Synchronize

Today brands need to have a well synchronized multi channel strategy. In our world of Always On, it's important to be across all consumer touch points (including all offline) to lead the consumer towards becoming a customer. The process of learn, discover, research, socialize and buy is best optimized to be seamless and uniform. You can't transform your digital marketing unless it is founded on a one brand many channel strategy.

2.  Localize

Brands today need to have content to meet the demands of the consumer – in many forms. But what's critical is context. Consumer behavior is changing because of what mobile uniquely allows them to do – to find most answers when they need it, around where they are. Mobile's geo location technology empowers consumers more than ever. Brands need to focus on local first, specially those in retail.

READ THIS: 6 Ways to Be There in Today's Search Driven World

3.  Personalize

Mass marketing is fading fast to micro marketing where products and experiences that are created to treat customers individually—along with personalized marketing treatments—are what's winning the marketing battle. You really need to know your audience, and their intentions. Audience insight is your first key step. Insight is what transforms your digital marketing.

READ THIS: Customer Insights is your First Step in Digital Marketing

4.  Socialize

Today, it's absolutely essential for a brand to be there on social media. Consumers and customers want to be empowered by brands to be connected and be in the know. And social media is where they turn to for that connection and brand engagement. Social is where today's consumer gets informed and inspired.

READ THIS: How to Make your Social Media Rock Solid by Listening and Acting Quickly

A website is no longer enough, and on your website you must include social sharing buttons and ensure that web content is always shared on social platforms that you are on. Social media interaction is key – you really cannot engage and interact on your website with your audience as you can on social. Make this your key channel and be relevant. With today's social "buy buttons" social has become a marketplace. But it's not about just selling.

Move from Selling to building Relationships – this is what will end up giving you a far more robust presence online. One that meets and engages today's audience.

5.  Maximize

Your brand's content marketing needs to be both relevant and engaging. That content, that information needs to be in the here and now. It needs to be current, always-on and outstanding to rise above the rest.

READ THIS: 8 Must Have Steps to Unleash the Power of Content Marketing for your Brand

Brands need to realize that one size does not fit all. The campaign is traditional. The TV spot is losing its impact. Localization is really becoming important. And personalization of brand message is what is cutting through. All these factors are critical to help transform your digital marketing.

And that's the basics of digital marketing strategy. That's 101. Please share this post with your friends and colleagues today... And do comment if you feel you want to add to this.

Now read this:

Intent is the new black in digital marketing. In-the-moment marketing is what's hot.

Use the Power of Here and Now: Convenience Marketing with Wearables

Read more

6 Winning Social Media Post and Content Ideas that help engage audiences

3m to read /

Here are some ideas for social media posts that help your brand keep your audience engaged. You should not be posting content that's focused purely on your brand – that's boring. But even if you post on topics that are interesting, that somehow connect to your brand, you still need inspired content buckets to use to vary it up a bit. Here are a few content types that you can use to keep your audience interested and engaged:

Before you start, you really need to know your audience. Your customers, your targets are looking for content that helps them, content that is useful to them, in context of your brad or product. It is critical to realize that Customer Insights is your First Step in any Digital Marketing. Once you are armed with that insight, you can develop posts that serve to those areas of interest...

1. How-To 

'How-to' posts have immediate value for your audience. They are practical, it helps them with their daily lives or solves a particular problem they may face. 'How-to' posts also makes your brand look an authority on the topic – and you become a go-to source for information and inspiration. You'll need to think about your audience and not just interaction with your brand. What do they really need to know, versus what you want to tell them? Think of them first, not your brand. Think value.

2. Tips 

Tips are simple posts that could be quick lists or small nuggets of information for your audience. They should be readable quickly – one should be able to skim over them. Tips are tactical and different from How-To posts because they don't need to explain a whole process in detail. Tips are highly ever green and shareable, and have key word value as well. 

3. Lists

List posts are for quick, immediate consumption. They can be shared easily, and people consume these "listicles" far more readily and easily than any other type of posts. They are optimized for web and mobile consumption and get shared more often. Good list posts are not long. The points can be one liners and can easily be converted to visuals. List posts can be built around your brand or product, but should ideally, go beyond that in providing value.

4. Tools

Tool posts are like Tips and How-To posts, but these don't necessarily have to be your brand related directly. You can curate these from around the web if you need to. Grab hold of useful sites, plugins, and downloads that make your life easier and share them with your readers. Keep the content useful and relevant to your topic and your brand.

5. Influencer content

You can get relevant and insightful content from influencers in your domain. Influencer content adds credibility to your brand and also builds relationships with the right influencers you use. They in turn can help build audiences and engage them for your brand or product. You can simply curate influencer content and serve it up for your audiences on relevant topics, or get the influencers to participate and contribute to your content.

10 Essential Steps to Influencer Marketing Success for your Brand

6. Thought leadership

These are point-of-view posts that establish your brand as a knowledgeable authority on topics that your audiences find relevant. The purpose of these posts is to demonstrate understanding and command of the topics you want to lead on. These may not have tactical impact on your audience, but have larger corporate impact as a brand. They make your company look great and reliable. They should be transparent and open, and have consumer/customer value as an end goal, and should not be about corporate drum beating.

6. Interactive and participatory

You can have your audience participate and contribute to your posts and your content overall. User generated content and opinion goes a long way in convincing your audiences about your brand or product. It's so much better that just one-way posting from you. Mix it up with polls, ask for UGC (User Generated Content), request them to share their opinion, create quizzes, and ask your audience to develop content with tips, experiences and hacks.

Keeping your content types varied and interesting is key to engagement.  That's Digital Marketing Strategies 101.

Now read these related posts on content and social media:

8 Must Have Steps to Unleash the Power of Content Marketing for your Brand

Winning Content Strategy: Always share something valuable and useful

7 Useful Social Media Post Ideas for winning Content Marketing

Customer Insights is your First Step in Digital Marketing

Dump your social media content calendar and go with inspired content

Read more

What's Trending in Digital Marketing in May 2017

2m to read / 

Here are some useful links to posts and articles which will help you stay on trend in the world of Digital Marketing for May 20017. Just click on the links below...

News and Trends

Digital media gets a chance to clean up their acts 

The Rise of Online Video on the TV Screen  

Facebook Is Working on Technology That Lets You Type and Control VR Devices With Your Mind 

Why beauty brands are betting on augmented reality 

UAE tops advertising spending in Gulf region

Which channels do marketers really use?

What do Facebook’s new VR and AR platforms mean for marketers? 

Google launches Optimize : Free A/B testing tool for all 

Reports, How To's & White Papers

5 Things Brands Need to Know About Marketing to Moms [Infographic] 

4 Tips to Keep Your Brand Coherent Across Platforms 

How to effectively bring science to marketing 

The five key steps towards understanding the customer journey  

Want to do content marketing in FMCG? Here’s four things you need to know 

Five keys to managing your online reputation in Google search 

Should marketers be able to prove the ROI of influencers? 

Can pharma companies effectively use influencer marketing? 

4 Key Teachable Moments for Marketers Who Create Mobile Content 

Social Media and Content

Marketers Talk Too Much, or Always Circle Before You Social 

Social commerce: Why basic bots and buy buttons are not enough 

4 Tools for Garnering More Social Media Engagement 

How to Create Effective Social Media Reports [Infographic] 

Is a second Facebook News Feed in the works? What you need to know 

Here Are the Changes Facebook Introduced for Video Metrics in Page Insights 

What do Facebook’s new VR and AR platforms mean for marketers? 

Search, SEO, PPC, Programmatic

3 predictions about the future of SEO (

With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic 

AdWords Expanded Text Ads could get even longer with second description line test

SEM Mistakes to Avoid 

Google’s location tracking is better now than ever before 

Mobile Marketing

Five essential mobile moments and how brands can take part in them 

10 mobile marketing trends to watch in 2017 

How Do People Use Virtual Assistants on Their Smartphones? 

Marketers Still Struggling With App-User Retention 

If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials 

Web Design & Development

Website design briefs: Be very careful what you ask for

What web designers can learn from web developers 

9 Best Responsive Web Design Frameworks 

Infographics

Exploring the effectiveness of native ads

What makes a good headline 

The Great Divide in Content Marketing 

5 Factors of Ad Viewability 

SEM Mistakes to Avoid 

Please share this with your friends and colleagues, and feel free to comment below...

Now read these related posts from this blog:

• Top Technology Trends in Marketing for 2017

• How Data will really drive Marketing in 2017

• How VR and 360 degree video is changing advertising and content marketing

• Here's how to Power up your Facebook engagement with Video

• 7 ways your brand can increase Facebook organic reach

• How to use Facebook Live video like a pro. The essentials of getting it right.

Read more

Simple ways to improve your Brand's Facebook Reach

3m to read / 

With organic reach at an all time low on Facebook, brands need to look at more innovative and creative ways of improving overall reach. And, yes, while engagement is still key as a metric, you can't engage unless you reach.

1. Start with Organic, then go Paid

Clever brands today do use paid, but they start with organic – meaning, they'll wait a day, or a few hours at least, before they boost their posts via paid. Some brands believe only in promoted posts and have ditched the organic reach goal. But it's best to have a strategy for when you should promote via paid and why. On some posts your goal may be to drive traffic to a website – via links. On others it may be to increase awareness and engagement.

Use Facebook's algorithms wisely. If you have $100 to spend, don't just do it in one go. Select the Objectives (Traffic, Video Views etc) according to your goal. Create the ad and spend around $40 the first time around. Run the ad and pause it after a day or two. Then spend another $30, for example in a second burst, and then the rest. Spreading this out will boost both organic and paid content. And the reach can keep increasing over time if the content is engaging and shareable.

2. Create content that is shareable – that gets immediate attention

Attention is the commodity every brand is after these days. You need to get people to pause as your post scrolls by. Thumb-stopping content that people stop at, read, and then share right away is your magic key. The Facebook news feed algorithms is geared to support advertisers with engaging content. The more reactions, comments, and shares your posts get, the better their reach. This applies to both organic and paid. Content has to be relevant to your audience, and engaging – they add value, they educate, they entertain.

3. Video content gets better traction

We know today that video content gets 1200% more shares than image and text posts combined. Go with native video on Facebook – it gets 10 times more reach than YouTube videos shared via links on Facebook. The newsfeed algorithm will factor in time spent on a video post as well as the shaes – and it will boost your visibility and reach. 

Go Longer on Video

One quick tip, Facebook actually supports longer form videos better. We see that video content between 5-15 minutes does better.

But don't limit to video only. 

That gets boring quickly. Facebook posts should vary between video, images, slides and text – catering to a variety of audiences and their mindsets as they scroll through the newsfeed. As well, depending on the insights you see, don't forget to repost a post that did well. Most of your target audience may not have seen it the first time around.

4. Engagement is key

What keeps your audience coming back is engagement. Remember, it is after all, a dialog, a conversation. When you expect people to comment, like, share, shouldn't you be doing the same? Always respond to any comments and queries right away, and do that on each and every one when possible. Acknowledge shares and any feedback that you get on your posts. Facebook algorithm better supports engaged posts and recency is a key factor, so as long as you can keep the engagement rolling, you'll get better results overall.

5. Support your Facebook reach by cross-platform mentions

Use all other social platforms, including any blogs, and your website to boost your Facebook page's reach. Each post has a unique URL (the timestamp of your post is the URL) and you should use this in mentions on Twitter, for example. 

Those are simple ways to increase and optimize your Facebook reach. And that's the basics of Digital Marketing. Do share this with friends and colleagues...

Now read these related posts:

• Here's how to Power up your Facebook engagement with Video

• 7 ways your brand can increase Facebook organic reach

• How to use Facebook Live video like a pro. The essentials of getting it right.

Read more