Typical Christmas party conversation this one. Specially for those in Dubai, where in spite of the city being the metaphor for all things biggest, loudest, longest, proudest, there's always an yearning for beyond. There is always a need to rue...
2014 Hot New Trend: You've got Responsive email
Responsive email is going to be big for 2014. I see no way around it. Marketers are going to wake up and realize that most of their email marketing is now headed for a mobile device (not by their choice, but by consumer default), and the mails...
HE Reem Al Hashimi at Expo 2020 - the #Dubai presentation: synopsis
The Dubai presentation at the Expo 2020 bid just ended. Her Excellency Reem Al Hashimy presented at Paris. What she said...
I am now delivering what is likely to be one of the most important speeches of my life. This bid has touched...
Dubai's SmartCity wifi move: Mohammad Bin Rashid Boulevard goes wireless- for free!
In one of the first visible moves towards Dubai Smart City, telecom provider du and Emaar have joined hands to provide free wifi access across the entire length of Mohammad Bin Rashid Boulevard in Downtown Dubai. This means that visitors to one...
Dubai Expo 2020. Every resident supports it.
Expo 2020 is all about the world coming together to expose and share the best of each country's culture and capabilities. But Dubai is already home to more than 200 nationalities, living together to create and produce a positive and happy living...
The ad account planner. Everyday magicians.
There's been a lot of ink on the role of the advertising and marketing account planner, and with so much focus on digital and social today, this role is increasingly becoming crucial to the change that is happening in the landscape today : the...
Connected and intelligent. Dubai Smart City is bound for takeoff.
Dubai. Connected, smart, a city that has technology on its radar. And its going to be for everybody. Driven by HH Sheikh Mohammed and his son, Crown Prince HH Sheikh Hamdan, Dubai Smart City is am ambitious but achievable plan that will open up...
How mobile is the new first sceen
You've heard the first screen (TV), second screen (laptop/desktop) and third screen (mobile) buzzwords many times before. What's changed is which is which. Mobile is the new first screen. Today, everyone's talking about "mobile first"....
Dubai to be a Smart City. Shk Mohammad announces digital transformation
Dubai is headed the digital way, and HH Shaikh Mohammad bin Rashid al Maktoum, Ruler of Dubai and Vice President and Prime Minister of the UAE, has high-tech clearly on his radar. This is heart warming for every Dubai resident and visitor – not...
5 Ways to use Twitter for your Brand in the Middle East
Today's newspapers talked about how Saudis were asking for better pay on twitter. See this article in Gulf News Oct 8th. The hashtag is here and doing well in the Middle East. But how are brands using the power of twitter? Most brands we know...
10 Sure Shot ways to make Fan pages work on Facebook in the Middle East
Facebook revealed last week that there are over 28 million users who log on every day in the Middle East and North Africa. That's a large number that brands can target in the region. And about 15 million of them access the social platform via mobile....
Facebook in the Middle East: first ever numbers released
Every one tells us that the Middle East is one big Facebook country. We also heard in a conference that Facebook are not a social media company – they are a mobile platform. So add that up: About 15 million people access Facebook in the region...
Mobile. One in Five in the world today access web via mobile. The new First screen!
If someone told you that one-in-five of people online would access the web via a small, hand-held device a few years ago, you’d laugh. The mobile phone has come a long way – thanks to advancements in screen tech, access, smartphone adaption, and...
5 Ways to use social media to lure talent and hire the best
How things change. Who would have known that Facebook, LinkedIn and Twitter (and YouTube as well) would emerge as some of the best talent recruitment channels out there today? The proverbial headhunter is turning to social media as well, but while...
Get Innovation into your company's DNA
Are innovator's born that way? Indra Nooyi, CEO of Pepsico worldwide. Maybe she was born with it? (Or is that Maybelline?). Steve Jobs. Mark Zuckergerg. Richard Branson. Jeff Bezos. Born innovators or can you download innovation? Can your company...
Instagram video leaving Vine trailing behind
Instagram video is the new king of the microblog video format. The 15-second format Instagram video is not only popular with the masses, but brands are flocking to it. Some top brands – already familiar with Instagram as a platform – have naturally...
Coconut water - The amazing super food
I've been on a health trip lately – trying out various probiotic, organic, green what have you products. Been reading about how alkalinity in your body is a sure shot way of keeping many of today's deadly diseases and conditions at bay.
So, here's...
Multi Screen, Multi Device Marketing is helping TV becoming larger than life
The tv watching experience is getting richer, better because of online? Rather than killing off tv in the living room, digital channels are adding to it, and broadening the perspective.
Consumers in the Middle East today are increasingly using...
The tremors in Dubai. Are we earthquake proof and evacuation ready?
Yesterday at 2.45 pm a strong 7.8 magnitude earthquake hit Iran – the worst the quake fault riding nation has seen in 40 years. And we felt it across the UAE, and particularly here in Dubai. Our high rise office building – MCN Hive – had to be evacuated...
Seeing with Sound: How Listening is crucial in Business
When a business, a leader, a mentor isn't listening, it's difficult to fight corporate blindness. If you're corporate blind, or lacking in focus and vision, try listening. There's a wonderful story on 'echolcation' or seeing with sound as mastered...
Brand Aid: bandages that don't stick?
After years, actually, decades of being a true and loyal (Johnson & Johnson) Band-Aid buyer, I bought a pack of 3M Nexcare bandages from my nearest supermarket. Guess what? They don't stick.
I've been to the Nexcare website, and the pack I purchased...
An officer and a gentleman in today's Mad Men world
It's not impossible, but it is difficult to find a gentleman in today's world of Mad Men – our world of advertising, media and communications. It's a man-eat-dog-eat-dog world, and a constant elevator up and down the food chain. A revolving door where...
8 Things Today's Mad Men are getting wrong at Advertising Agencies
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