Using Social Networks to check on Job Applicants

90% of recruiters look at your social network profiles and activities when you apply for a job! And, around 70% end up rejecting an application based on ‘negative’ content found on social networks about the candidate. That’s the way the power of social media has taken hold. Social media monitoring service Reppler surveyed hundreds of recruiters and turned in an anteresting infographic on how social networks and what a job applicant says on them is affecting the hiring process.
So, be a little careful about what you’re posting on Facebook – those wild Friday nights and parties may end up on the recruiter’s desktop. Recruiters definitely check LinkedIn, but most profiles on the ‘business-minded’ profile and networking site are fairly clean. It’s the Facebook wall post, the crazy tweets and the ‘anti-social’ comments across all social networks that have a nasty long tail.
As a digital agency in Dubai, Innovations_Digital works closely with clients’ brands to help develop their social media marketing solutions, and helping their recruiters to use social media is just one aspect of the spectrum.

5 SEM Essentials for Brand Managers

While Search Engine Marketing is growing by leaps and bounds (specially here in the Middle East), brand managers need to have a simple check list when working with their SEM strategy agencies to make sure Search yields the results they need.

A typical scenario we come across often is when a consumer in Dubai jumps on to google and searches for a LCD TV. Typically, within 0.17 seconds he gets around 6 million + results, but we know he will probably look through only the first few pages. The Search Engine will quickly look through its list of advertisers and place the most popular ones immediately as ads. And, of course, depending on how well the brand or retailer has done on their organic search strategy (SEO), their listing will appear on the page.  And fight for attention with review sites, auctions sites, an Amazon or two, and a blog by a geek. This is where good SEM strategy can kick in to ensure that the consumer is empowered and enabled to make a positive decision for a particular brand, and a particular model being marketed.

1. Each specific search term (keyword, model name, key descriptor, brand, feature etc) should lead to a specific landing page. When I am searching for 'lcd tv' I should not have to trawl through a Home Page and try and locate Products > TVs > LCD > Brandname etc. How often have you searched for a 'car loan' and been proudly introduced to a "Our Leadership" feature on a Bank's silly home page?

2. The specific landing page should be a sales tool for that specific offering. If I am looking for a 18 megapixel camera in my search query, oh, please don't lecture me on the benefits of high megapixel. Sell me the D900. It's not about persuasion in general (time is precious online), it's about specific empowerment information. Don't waste the consumer's time, and don't waste your budget.

3. On the specific landing page you take them to, reiterate the offer you made in your ad copy in the search result. If you have brought them in to your site with a lure of "lowest interest rates on car loans", talk about it clearly, re-sell and shout about that specific feature. They did not click on "free credit card with loan" – so why put that in your landing page headline? Scream "Lowest Interest Rates on Car Loans".

4. Be clear on context (see above) and be clear on content. Make all the information easy to understand, the offer transparent and clear, and the benefit of a purchase decision easy to see and understand. Gather the information you need – ask nicely, and give the consumer what they are looking for  – which for the most part is a sense of direction, assurance and the enablement of a positive decision in your favor.

5. You'll be tempted to say a lot since you have already started a conversation per se, but here brevity is key. Try not to provide dozens of links to your main company home page, other product pages, corporate mumbo jumbo etc. When you're saying too much you end up not saying what's really key. And what you say should be relevant – locally contextual, available, and immediate.

Do, of course ake sure that your organic search works hand in hand with SEM, and that your website content – particularly the landing page you created (yes! specific to the keywords you bought) has all the right words in there.

When working with your Search agency, or even developing a basic strategy, set goals and tick the 5 SEM Tips above. You'll be five steps closer to the consumer making the decision that you want him or her to make – in your favor – right there. And armed with that, hopefully, he'll click through to buy, or head off to the nearest retailer. Or bank, as the case may be.

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Because the people who think they are crazy enough to change the world are the ones who do.
To Steve Jobs, thank you for changing my world.

Blackberry OS6: Low Battery Life and how to fix it

Let’s admit it, the Blackberry OS6 is a battery drainer! There are numerous blogs and forums that talk about this issue, and a lot of them are helpful. We’ve put together a few easy tips on how to improve your battery life using OS6. It is a neat system, with a lot of useful features, but if your battery drains half way through the day, it isn’t going to help.

 1. Keep your battery charged, topped up whenever possible. This does no harm to the battery, and this is the first step. Plugging it into the wall socket, rather than use the USB on your desktop. Charge it to the max.

 2. Check your network connections and switch off Wi-fi and Bluetooth if you’re not using it. (under Manage Connections). This is a huge savings.

 3. Your screen display consumes a lot of juice. Two things: Under Screen Display, turn down the brightness to as low as you are comfortable with. Second, turn the Backlight Timeout setting to as low as possible – like 20 secs or less.

 4. Turn off GPS whenever you don’t need it. Under Location Services, turn Location Off. This is a huge and constant power consumer, and this helps a lot.

 5. Under Typing and Input, turn off the first option – Key Tone. This adds up through the day, and helps conserve power.

 6. Turn off as many Applications you may have running in the Background. On Android, this is a key power saver, and it’s the same with Blackberry. Use the Close feature on the Apps when you are done with them.

 7. On the powerful new Browser, you can create shortcuts to your often used websites. Create icons on your home screen to save multiple steps.

 8. Limit Media usage. Exit your music player using the Esc key, to shut it off.

 9. Switch power off when you know you won’t use your handset.

 10. In some cases, this still does not work. And the only way out is to revert back to OS5. This is a bit silly, but hundreds of BB users have had to do this, and are quite reluctant to upgrade to OS6 knowing their battery life will be a problem. See this useful link on how to downgrade:

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