The FIFA World Cup is just a few days away. I'm beginning to plan my schedules, pack my fridge with a few cases of Coronas, and look ahead to some football on the telly. Except, of course, until I had to go on twitter to find out how and where I could watch it in the UAE. I'm told it's going to be broadcast here by aljazeera for a $100 one time subscription, and I could get all the info on www.aljazeerasport.net
Well I did go online and checked. Considering a huge expat population of expats in the UAE are going to watch, I'm afraid the site isn't really doing a great job in trying to get us to subscribe. I could not find (may be I'm not following the wonderful user intuitive navigation journey mapped out by them) the 'English' button. So, something's really wrong out there?
This is marketing opportunity gone weird. I haven't seen an ad, haven't found banners online, no mailers have arrived at my door, and I haven't seen any one in a mall trying to sell me a on-tv experience of the year. Huh? And, then when I seek it out (thanks to my friends on twitter), and I go to the reference portal, I get nothing.
Two things happen immediately. I am afraid that my on-tv experience will be nearly just as bad as my online experience – perhaps all the commentary will be in Arabic? Perhaps the score line will be shown in Arabic? I am already turned off, tuned off. But because I have no alternative, no choice, I will have to keep looking, trying to find a way. This is pathetic marketing.
The other thing that I will seek out will be perhaps to try and find the game online via a subscription, or a hack. I know it won't be the same as watching it on my LCD, but at least I will get what I want, when I want, and have a cool hundred left over for a few extra cases of Corona.