7 Easy Steps to Launching your Brand's Social Media Campaign

7 Easy Steps to Launching your Brand's Social Media Campaign
3m to read / Follow these seven simple steps to launch a successful social media campaign for your brand. Whether you are a SME or a large business, a digital marketer or an agency, these easy to follow steps are essential for a social media campaign...

2018 Trend: How AI will drive ad targeting and frequency to improve efficiency

2018 Trend: How AI will drive ad targeting and frequency to improve efficiency
2m to read / How many times does your brand's message or ad needs to be exposed to your audience for them to act on it? While there are no definitive numbers out there, and many marketers use tools such as econometric modeling to figure out an...

Top jobs in Digital and Social Media at agencies and Brands for 2018

Top jobs in Digital and Social Media at agencies and Brands for 2018
4m to read /  The number of job titles and descriptions at agencies that deliver digital marketing solutions is an ever increasing list. What are the roles involved and where do they fit in in the digital product cycle? Ever day in this connected...

9 key Digital Marketing Trends for 2018 that you need to follow

9 key Digital Marketing Trends for 2018 that you need to follow
3m to read /  Just about a week into this new year, and we can see some clear trends emerging for digital marketing. Yes, 2018 will see quite a few new trends emerging, although some of them will really be reiterations of some trends...