Be ready for Search shifting to Mobile – specially smartphones

Be ready for Search shifting to Mobile – specially smartphones
3m to read /  We know that Search is shifting to mobile – particularly to smartphones. Google tells us in a new research on cross-device habits that a growing number of consumers browse the web and search on multiple platforms through the...

6 Types of Social Media Posts to Engage your Audience

6 Types of Social Media Posts to Engage your Audience
3m to read / Here are some ideas for social media posts that help your brand keep your audience engaged. You should not be posting content that's focused purely on your brand – that's boring. But even if you post on topics that are interesting, that...

Brands need to think engagement rather than advertising in our Always On world

Brands need to think engagement rather than advertising in our Always On world
4m to read /  In today's battle for attention, the focus in marketing is digital – and digital is all about being Always On and engaging the audience in a dialog, rather than the one-way shouting we call advertising. Consumers have shifted their...