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Today, the way brands do their marketing has changed dramatically because of social media. When Facebook launched in 2004, it was really about connecting people. Today, just more than a decade later, social media has become...
Plan your Distribution Strategy to succeed with Content Marketing
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One important way to succeed with your brand's content marketing efforts is to get content distribution strategy right. You may be creating amazing content, but unless you add the value of 'context' to that content – meaning distribute...
5 ways to get fans to create social media content for brands
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Include your fans in your social media marketing by letting them create content for your brands. Social media content today is a lot about story telling, and today those stories need to be authentic and ones that add value...
How to use the power of Pokémon Go for your Brand
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Pokemon Go is a unique 'phygital' phenomenon – combining both physical and digital experience. This creates unforeseen opportunities for brands to use the unprecedented power of the app for their marketing. Specially if your brand or...
4 Pillars of Mobile Marketing you need to focus on to succeed
2m to read /
There are four essential pillars in any mobile marketing strategy. These are absolutely essential to keep in mind when building your mobile marketing campaigns and strategy. Every successful mobile effort by your brand,...
8 Ways to boost customer loyalty using Social Media
3m to read /
Today, more than ever, it's both easy and efficient to build your brand's customer loyalty using social media. Today's socially engaged customers are ready to build better connections and relationships with brands, provided the brand...
7 ways your brand can increase Facebook organic reach
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Your brand can still win the organic posting game on Facebook with these simple tips. Many brands are running away from posting organic content on Facebook. Sure, paid posts reach more people. Facebook's content explosion has resulted...
Beat today's multi-screen, multi-device challenges with great content
5m to read /
How can you understand and take advantage of today's multi screen multi device media habits? The tv watching experience is getting richer, better because of online? Rather than killing off tv in the living room, digital channels...
