3m to read /
Companies today use Big Data for their digital marketing efforts. But unless any data is analysed and converted to useful marketing and business insights, it remains as a large volume of meaningless numbers.
Most every one in marketing...
Twitter just launched Dashboard – a dedicated app to help manage business accounts
2m to read /
Twitter has just launched an app that will help businesses manage both communication and engagement with their followers. Called Twitter Dashboard, it’s available in beta for those in the U.S. on both iOS and as a desktop...
10 Essential Steps to Influencer Marketing Success for your Brand
5m to read /
As a marketer, you need to learn how to play the Influencer leverage game to amplify your brand's social media efforts.
Influencer marketing harnesses the influence or social clout of key individuals to meet specific marketing...
6 Ways for Brands to Use Snapchat: The Fastest Growing Social Platform
4m to read /
With 200 million active users, and over 9000 snaps shares every second, Snapchat is taking social media by storm. As a brand, specially, to connect to younger audiences, you really need to get on Snapchat and use it connect and...
How VR and 360 degree video is changing advertising and content marketing
4m to read /
Virtual Reality (VR) and 360 degree video has the power of changing how brands can better engage their audiences with advertising and content marketing. While VR and 360 degree video is in early stages of adoption by brands, the...
6 Simple Tips to get your Email Marketing in Top Gear
3m to read /
Email marketing has not lost its shine just yet. It is re-shaping itself, becoming more intelligent, getting mostly automated, and emerging as a nice little 'responsive' and 'creative' marketing tool for brands. Here are six sure...
Here's how to Power up your Facebook engagement with Video
4m to read /
You can really power up your brand's engagement on Facebook with the compelling power of video content.
Video is really gaining traction on Facebook. An executive at the company just predicted that's all Facebook will be in five...
5 Cool Ways to use Twitter for Real Time Marketing
3m to read /
Twitter has really changed the way brands today are using the power of real time marketing to connect and engage their audiences. They are bringing new levels of creativity to the Twitter platform, and re-inventing the ways in...
How brands can engage using The Internet of Things (IoT)
3m to read /
Dozens of connected devices in our homes, and around us every day creates a huge opportunity for brands to connect with and engage consumers in whole new ways.
For brands in the B2C sector in particular, engagement will be core...
Use the Power of Here and Now: Convenience Marketing with Wearables
3m to read /
Is your brand ready to jump the queue and use the power of Wearable technology to lead the race for success in here and now marketing?
Wearables, simply, are items you can wear that happen to have computing power. Their potential impact...
6 Key Essential Focus Areas in Social Media Strategy
3m to read /
With changes happening every day in social media marketing, it's important for brands to focus on some key essential elements their social strategy. Social media consumption habits are changing, new platforms are...
Facebook launches 360 and Panoramic Photos in News Feed
2m to Read /
In a major move that creates great storytelling opportunities for brands, Facebook is rolling out 360 degree and panoramic photos for the News Feed. This will allow allow users to view and upload pictures taken with 360-degree...
