3m to read /
Twitter has switched its position from social network to 'News' on the App Store. While most of us can understand the new position – micro-blogging platform Twitter will no longer fight for pole position with the likes of...
Intent is the new black in digital marketing. In-the-moment marketing is what's hot.
5m to read /
Demographic targeting is giving way quickly to intent driven targeting and 'in-the-moment' marketing. Google tells us that marketers who rely on demographics to reach consumers may risk missing more than 70% of mobile shoppers....
Customer Insights is your First Step in Digital Marketing
4m to read /
Marketing today is not about your brand or product – it's about the customer. Digital marketing is built around the customer, the audience you want to talk to, and getting proper insights about your customer, the consumer, their...
What do women want from brands online today
3m to read /
Women are increasingly engaged with brands online via mobile – what they want from brands is a better hand held experience, they want visual driven content, and most women have actively posted about a brand on social media.
In...
2016 Digital Marketing Trends and Buzzwords
5m to read /
Almost five months into 2016, we are seeing some consistent trends and buzzwords that are the main topics of conversation in digital marketing circles. Digital marketing – or mainstream marketing is an ever changing scenario....
Data made simple: What is first, second and third party data?
4m to read /
Every one in marketing knows the importance of data today. What's important to know and understand the three types of data available to us – first party, second party, and third party data – and how do we benefit from it?
First...
5 Simple Ways to get your Mobile Marketing Done Right
5m to read /
If around 80 percent of social media time is now on mobile, and the numbers of video consumption on mobile is up 100 percent (50%+ of YouTube views are on mobile according to Google ), it's time your brand got mobile marketing...
How to get a job in"digital" at an agency
8m to read /
Apparently, here in Dubai, almost mid-way through 2016 it's a tough job market in advertising and media. What's surprising though is that there are so many positions open across leading agencies – big and small – and...
YouTube unleashes 360 degree Live streaming – takes on Facebook
YouTube have announced 360 degree live streaming video in a battle for video supremacy, taking Facebook head on. It has been a battle for live video lately, and for a couple of days after Facebook's F8 conference, it looked like YouTube was lagging....
Social Media Frequency 2016: How often should you post.
Social Media Frequency: How much is too much and too little?
There is no definitive guide to social media post frequency. It depends – on what your audience is, your goals, and the results you get. This means that the only way to truly master...
5 crucial digital marketing mistakes you should avoid
Even though marketing today has evolved and we have learned how to engage with consumers and customers in this connected age, a lot of brands continue to make some terrible mistakes in spite of all the lessons out there. I want to auto-correct...
The key announcements from Facebook's F8: what's coming.
Mark Zuckerberg, Facebook CEO, is all excited about live video. And Messenger. And how Facebook plans to move far beyond its role as a social media network. Facebook's 10-year forward plan is to “Give everyone the power to share anything with...
