It's not difficult to get better following for brands on social – with good insight based strategy, quality content, and regularity.
1. Be frequent. Be there to be top of mind.
Brands often try and open up their presence on many social channels...
Why media agencies are now doing creative: Programmatic and Data Driven Creative is a powerful combination
Several media agencies that I know of, are now doing their own creative – yes, in-house. This is because, typically, it is the media agency that is sitting on a lot of useful data, and they are already using it for their programmatic approach to...
How different is social media for B2B?
I've heard so often that B2B marketers feel they really don't need social media, or that social media for B2B is a different game from social that's built for the B2C sector. First of all, just because you are in B2B doesn't mean that a human...
3 quick ways to improve your Twitter performance
Every one seems to have something to say about twitter these days, some even predicting a downturn for the social media platform. Twitter is still alive and kicking, and there are still a good 350 million+ active users every month on Twitter....
Social Media: Is your editorial calendar holding you back from inspired content?
One of the most awkward moments I have experienced at some of our agencies is when I pass by a social media strategist or community manager staring disdainfully at a near blank calendar screen desperately praying that somehow, someone will inspire...
6 ways to get Content Marketing done right
Content marketing is still, in some quarters of marketing, a darling of the industry. Some say it is a fading star, but there are ways still to use content to better market your products and services, to better connect to your target audiences,...
Are you still into 'digital' marketing? Isn't that so yesterday?
If you're still talking about 'digital' marketing today, may I suggest you're just slightly behind our times. I get 'social', I get 'online' or 'mobile', I get 'wearables and IOT', and I do get 'content marketing' but today, I'm a little ahead...
4 ways to fight online distraction with compelling video ads and content
With so many distractions online fighting for your target audience's eyeballs, how do you create video ads and content that really cuts through the clutter? With multi-screening becoming so common these days, with people jumping from watching tv...
Instagram will change the way you see posts based on new 'interest' based algorithm
All social media platforms have evolved – and now Instagram have confirmed that it is changing the way you'll see photos and videos of your friends in the stream. Chronological sorting is going to make way in favor of a new algorithm driven stream...
10 ways to get your Subject Line work harder in email marketing
Well, the subject line in an email that you send out is the most important part of the communication. It's the first thing that someone sees, and often it is the last thing, unless, of course you get subject line marketing done right.
First...
The sheer power influencers get to wield these days
What’s this buzz about “influencer marketing”?
While we’re still all talking about content being the hottest buzzword in marketing these days, influencer marketing is right up there, quietly, confidently, and steadily becoming a key weapon in...
How do you measure 'virality' of your content?
There's so much out there on how to measure virality of content, that it gets confusing. So far the best definition, or formula, I have seen comes out this year's SXSW #viralcode sessions, and it has been kind of ratified by Simply Measured as...
New jobs in advertising and media agencies. So, where's the downturn?
New job openings announced, so where's the bad news?
Most everyone in our industry is talking about a downturn for 2016. Yes, there are bland numbers coming out of agencies in advertising and media, but really, it's not that dire. There's a slowdown...
