5m to read /
To win with your brand's content marketing strategy – give something away – for free! Not prizes, not coupons. Value. What you need to do each and every time is to share content with your audience that is useful and valuable...
6 Easy Ways to Improve Facebook Engagement for Brands
2m to read /
How do you improve consumer interaction with your brand's Facebook posts? How do get your news feed to get better exposure and engagement? With social media becoming critical for brands in their marketing effort, engagement with followers...
Be ready for Search shifting to Mobile – specially smartphones
3m to read /
We know that Search is shifting to mobile – particularly to smartphones. Google tells us in a new research on cross-device habits that a growing number of consumers browse the web and search on multiple platforms through the...
6 Types of Social Media Posts to Engage your Audience
3m to read /
Here are some ideas for social media posts that help your brand keep your audience engaged. You should not be posting content that's focused purely on your brand – that's boring. But even if you post on topics that are interesting, that...
Brands need to think engagement rather than advertising in our Always On world
4m to read /
In today's battle for attention, the focus in marketing is digital – and digital is all about being Always On and engaging the audience in a dialog, rather than the one-way shouting we call advertising.
Consumers have shifted their...
How social media has totally changed marketing
3m to read /
Today, the way brands do their marketing has changed dramatically because of social media. When Facebook launched in 2004, it was really about connecting people. Today, just more than a decade later, social media has become...
Plan your Distribution Strategy to succeed with Content Marketing
3m to read /
One important way to succeed with your brand's content marketing efforts is to get content distribution strategy right. You may be creating amazing content, but unless you add the value of 'context' to that content – meaning distribute...
5 ways to get fans to create social media content for brands
3m to read /
Include your fans in your social media marketing by letting them create content for your brands. Social media content today is a lot about story telling, and today those stories need to be authentic and ones that add value...
How to use the power of Pokémon Go for your Brand
4m to read /
Pokemon Go is a unique 'phygital' phenomenon – combining both physical and digital experience. This creates unforeseen opportunities for brands to use the unprecedented power of the app for their marketing. Specially if your brand or...
4 Pillars of Mobile Marketing you need to focus on to succeed
2m to read /
There are four essential pillars in any mobile marketing strategy. These are absolutely essential to keep in mind when building your mobile marketing campaigns and strategy. Every successful mobile effort by your brand,...
8 Ways to boost customer loyalty using Social Media
3m to read /
Today, more than ever, it's both easy and efficient to build your brand's customer loyalty using social media. Today's socially engaged customers are ready to build better connections and relationships with brands, provided the brand...
7 ways your brand can increase Facebook organic reach
4m to read /
Your brand can still win the organic posting game on Facebook with these simple tips. Many brands are running away from posting organic content on Facebook. Sure, paid posts reach more people. Facebook's content explosion has resulted...
Beat today's multi-screen, multi-device challenges with great content
5m to read /
How can you understand and take advantage of today's multi screen multi device media habits? The tv watching experience is getting richer, better because of online? Rather than killing off tv in the living room, digital channels...
