Transforming the
creative agency to help it adapt to the challenges brought by (digital)
technology and tailor it for the future.
Technology. There’s good news and bad news. Good news is
that it’s allowing us to embrace innovation and come up...
Wearables, IOT and the Ad Industry: A ‘Watching’ Game
While Wearables and IOT are taking the world by storm, the
advertising industry, particularly in the region, is holding back to see where
its headed. And that’s no surprise
because every one is waiting to see if this is going to be yet...
