It is not new, yet, there are so many marketers out there (and well as agency folks), who have no real idea on what ‘Programmatic’ really means in media.
Let’s start with the wikipedia explanation: Programmatic media (also known as programmatic...
Specialization and Integration in Advertising and Marketing
Is our world of advertising and marketing headed towards super specialization? Or, in a weird, wonderful, roundabout way, are we headed towards a more collaborative, integrated environment?
Advertising was an art form. A creative beauty. Then,...
5 Factors of Display Ad Viewability
There is a lot of debate around display ad viewability. Many of the ads that brands pay for never really appear on the display screen. Advertisers are ken to shift towards paying for viewable instead of served impressions and thanks to advancements...
Back pain, osteopathy, and best doctors in Dubai
This post is about something that plagues a lot of residents in Dubai – back pain. I’ve looked through many referral and recommendation websites, and tried to find a solution, having suffered for years with back pain. Over the last few months the...
Don't get caught with .sucks
Yes, there are quite a few new TLDs (Top Level Domains) that have come around lately, but the one that is causing a lot of heat out there is .sucks – a domain that's bound to attract a few corporates worried about their image out there.
Brands...
From Advertising to Always On. Futureproofing the creative agency with agility.
Transforming the
creative agency to help it adapt to the challenges brought by (digital)
technology and tailor it for the future.
Technology. There’s good news and bad news. Good news is
that it’s allowing us to embrace innovation and come up...
Wearables, IOT and the Ad Industry: A ‘Watching’ Game
While Wearables and IOT are taking the world by storm, the
advertising industry, particularly in the region, is holding back to see where
its headed. And that’s no surprise
because every one is waiting to see if this is going to be yet...
The Year Ahead for Ad Agency Integration
MCN chief innovations officer Tom Roychoudhury writes in Campaign magazine on the year ahead for integration as a model in the advertising and marketing industry
Can integration in our business be reverse engineered? Once you define that what...
