Why should growth hacking be limited to start-ups and entrepreneurs? If the purpose of ad agencies is to increase sales, grow the business and deliver ROI for their clients' brands, isn't it time they hired a couple of growth hackers?
Before...
Smart Homes, smart cities, smart people. The Internet of Things.
The fridge calls your mobile and alerts you that you are out of milk. Doors open and close automatically as you go in and out. The alarm clock starts your coffee machine. Car engines start as you get ready for work. City wide wifi allows instant...
Is multitasking and multi-screen attention taking away from a brand's reach?
Multi-screen or multi device marketing is a big buzzword. Screen journeying is another. But is this new consumer habit taking away valuable focus and attention to a brand's message?
People today are performing sequential screening between devices....
Optimizing your brand's performance on Facebook
I may have lost my mind, but I've read somewhere that there are over 100,000 factors that help decide what a user sees on their News Feed, And for those who have been under a rock for the last one year, EdgeRank isn't one of them. That got killed...
eMail marketing hasn't died. It has evolved and going strong. But...
eMail isn't quite dead as a marketing tool just yet. It is re-shaping itself, becoming more intelligent, getting mostly automated, and emerging as a nice little 'responsive' and 'creative' marketing tool for brands.
In a recent global survey done...
Using the Big Data advantage
Every one wants to talk about Big Data. Very few really know what to do with it. Big data is a means to an end – and that end is insight and a business advantage gained out of that insight. Information without result is worthless.
Most every one...
