With smartphone penetration sky rocketing in the Middle East, there's a democratization of brand loyalties that's altering the marketplace. We've always had Apple fanboys who would never move out of the orchard. And android geeks have stuck with...
Scared of MERS, but advertising inaction
I don't work at a hospital. I'm not scanning people from Saudi Arabia at the airport. My only face to face contact with people from the kingdom who may have close contact with camels or with people who have been exposed to the MERS virus is through...
Facebook wants to Move Fast but be Stable
Facebook is moving fast towards changing their mantra. From "Move Fast and Break Things" to "Move Fast with Stable Infra". Huh?
Essentially, Facebook is saying, yes, moving fast is important, but it's important to get it right, to fix those bugs quick,...
Loyalty in automotive: Why I stuck with Audi – and will...
What makes a driver loyal to a car brand? Great driving experience? Got what you paid for and more? Or is it the after sales experience at the Service Center?
I've been in Dubai for a while now – and have had the good fortune to own and drive several...
