According to a special Mastercard Shopping Behavior Study released recently, e-commerce is finally making its mark in the Middle East, and how. The UAE leads the table with just above 50% of consumers reporting that they had used an e-commerce platform....
10 types of advertising and marketing agencies in the Middle East
The advertising, marketing and media agency and service scenario in the Middle East has evolved over the years. From a large behemoth ad agency model to various specializations today, the industry is being fragmented in certain segments and integrated...
Social Gaming is Winning: 375 million play games on Facebook every month
The numbers are big on Social Gaming. Every one seems to be playing games – on social media. Facebook, with 1.3 billion active users has revealed that 375 million Facebook users play at least one Facebook-platformed game every month! That's a lot...
Lean Forward and Lean Back: Using mobile in two ways. And the new 'first screen'
There's been a lot of talk about engagement via mobile in the advertising and marketing circles, but the overwhelming agreement is that mobile is clearly emerging worldwide as the new 'first' screen – or the device of primary engagement.
That does...
Facebook: Organic reach for Brands is Way Down
Ever since Facebook changed the rules of brands engaging on the platform "to improve the user experience" brands – big and small across the world – are facing substantial declines in organic reach. It's simple. Facebook wants brands to put their...
How brands balance in-house and outsourcing
There's a new trend that's seeing brands and marketers in this region seriously considering building in-house marketing capabilities rather than outsource. This is a key decision faced by brands – and finding the right balance – or making the right...
