There's been a lot of ink on the role of the advertising and marketing account planner, and with so much focus on digital and social today, this role is increasingly becoming crucial to the change that is happening in the landscape today : the...
Connected and intelligent. Dubai Smart City is bound for takeoff.
Dubai. Connected, smart, a city that has technology on its radar. And its going to be for everybody. Driven by HH Sheikh Mohammed and his son, Crown Prince HH Sheikh Hamdan, Dubai Smart City is am ambitious but achievable plan that will open up...
How mobile is the new first sceen
You've heard the first screen (TV), second screen (laptop/desktop) and third screen (mobile) buzzwords many times before. What's changed is which is which. Mobile is the new first screen. Today, everyone's talking about "mobile first"....
Dubai to be a Smart City. Shk Mohammad announces digital transformation
Dubai is headed the digital way, and HH Shaikh Mohammad bin Rashid al Maktoum, Ruler of Dubai and Vice President and Prime Minister of the UAE, has high-tech clearly on his radar. This is heart warming for every Dubai resident and visitor – not...
5 Ways to use Twitter for your Brand in the Middle East
Today's newspapers talked about how Saudis were asking for better pay on twitter. See this article in Gulf News Oct 8th. The hashtag is here and doing well in the Middle East. But how are brands using the power of twitter? Most brands we know...
10 Sure Shot ways to make Fan pages work on Facebook in the Middle East
Facebook revealed last week that there are over 28 million users who log on every day in the Middle East and North Africa. That's a large number that brands can target in the region. And about 15 million of them access the social platform via mobile....
Facebook in the Middle East: first ever numbers released
Every one tells us that the Middle East is one big Facebook country. We also heard in a conference that Facebook are not a social media company – they are a mobile platform. So add that up: About 15 million people access Facebook in the region...
