72 million Internet users in the MENA region indicates a growth rate of 2500% over the past 10 years. The users spend an average of 2 hours online daily, search Google 100 million times per day, upload a new hour of video to YouTube every minute and...
Top Ten US Mobile Marketing agencies list by Ad Age for 2012
Advertising Age from New York have released their rankings for agencies who did best in their mobile marketing efforts in the US market... Two of the agencies are from IPG. Although mobile hasn't quite taken off as we all expected from a revenue share...
What's changing on the digital marketing scene
Advancements in digital technology, increasing demands of the consumer and the client, and changing habits of media consumption are all creating a new landscape in the ad world.
What is emerging is scalable, adaptable, lean, multi-dextrous and nimble....
CMS 101. What every marketer should know about Content Management Systems.
A content management system (CMS) is a computer system that facilitates publishing, editing, modifying and maintaining content from one centralized platform.
Essentially, any CMS should
– allow for controlled and well managed data input towards...
