Google and YouTube in the Middle East and Africa have announced the arrival of the HomePage ad on YouTube. The world's largest entertainment platform, YouTube in the MENA region will offer ad space on the home page. With over 6.2 million impressions...
If Social Media is becoming a news channel, brands better be careful
Globally, news today is breaking every day via social media, rather than on major tv channels or newspapers. More than 50% of those who have access to online have learnt of a major breaking news event on social first! Whitney Houston’s death, the...
Facebook cover image guidelines, and Required Image Sizes
Just a quick reminder for every one managing brand pages on Facebook. Here are some things – according to Facebook – that you simply cannot do on the cover:
You should NOT have any references to Facebook User Interface elements such as “Like” or...
Make us a viral video. The tough brief.
Here in the Middle East, more and more clients are asking for it. Every digital agency is now claiming expertise in creating "viral videos". But honestly, it's every media or creative agency's nightmare. The so called viral video. When the client...
