As a leading digital agency here in Dubai, we’re increasingly being asked to help our clients decide between facebook and their website. Here in the Middle East, with the huge popularity and reach of facebook, brand managers and marketers are often...
5 Ways Social Media is changing Brand communications
The Arab Spring, the rapid growth of several social mediums across the region, and brands quickly recognizing and respecting these changes – are all together contributing to a change in the communications paradigm in the region. The one-way "shouting"...
