Dubai's real estate market seems to be going through a upswing in the last quarter of 2012. The mini-revival in Dubai’s real estate contracting is driven by ‘refugee capital’ from buyers facing geo-political risk and currency depreciation in their...
MENA Internet quick facts
72 million Internet users in the MENA region indicates a growth rate of 2500% over the past 10 years. The users spend an average of 2 hours online daily, search Google 100 million times per day, upload a new hour of video to YouTube every minute and...
Top Ten US Mobile Marketing agencies list by Ad Age for 2012
Advertising Age from New York have released their rankings for agencies who did best in their mobile marketing efforts in the US market... Two of the agencies are from IPG. Although mobile hasn't quite taken off as we all expected from a revenue share...
What's changing on the digital marketing scene
Advancements in digital technology, increasing demands of the consumer and the client, and changing habits of media consumption are all creating a new landscape in the ad world.
What is emerging is scalable, adaptable, lean, multi-dextrous and nimble....
CMS 101. What every marketer should know about Content Management Systems.
A content management system (CMS) is a computer system that facilitates publishing, editing, modifying and maintaining content from one centralized platform.
Essentially, any CMS should
– allow for controlled and well managed data input towards...
Ten family holidays for summer 2012
With two and a half months of no school looking us in the eye, it's time to plan the annual summer migration for a few weeks respite from the heat/impending cabin fever of a much quieter Dubai. When making holiday plans, you could do worse than sticking...
YouTube Home Page Now Available in MENA
Google and YouTube in the Middle East and Africa have announced the arrival of the HomePage ad on YouTube. The world's largest entertainment platform, YouTube in the MENA region will offer ad space on the home page. With over 6.2 million impressions...
If Social Media is becoming a news channel, brands better be careful
Globally, news today is breaking every day via social media, rather than on major tv channels or newspapers. More than 50% of those who have access to online have learnt of a major breaking news event on social first! Whitney Houston’s death, the...
Facebook cover image guidelines, and Required Image Sizes
Just a quick reminder for every one managing brand pages on Facebook. Here are some things – according to Facebook – that you simply cannot do on the cover:
You should NOT have any references to Facebook User Interface elements such as “Like” or...
Make us a viral video. The tough brief.
Here in the Middle East, more and more clients are asking for it. Every digital agency is now claiming expertise in creating "viral videos". But honestly, it's every media or creative agency's nightmare. The so called viral video. When the client...
Social Media vs Website. Why Facebook shouldn't replace your dotcom
As a leading digital agency here in Dubai, we’re increasingly being asked to help our clients decide between facebook and their website. Here in the Middle East, with the huge popularity and reach of facebook, brand managers and marketers are often...
5 Ways Social Media is changing Brand communications
The Arab Spring, the rapid growth of several social mediums across the region, and brands quickly recognizing and respecting these changes – are all together contributing to a change in the communications paradigm in the region. The one-way "shouting"...
10 Mistakes Brands make on Facebook in the Middle East
Brands are increasingly present on Facebook today, but a lot of them are getting it all wrong. It's no surprise that there is only one real brand page in the current Facebook top pages across the world. Coca Cola at No 16 is the only Facebook brand...
