The best Christmas tech gimmick of the year: Google's "Let it Snow" Search result

Tech companies great and small always have a gimmick or two up their sleeve, and Google has been known for their screen adaptations and their playful renderings of their logo on the main Search page. But this year’s “Let It Snow” frosting of the...

5 Ways to use the Power of Social Media

5 Ways to use the Power of Social Media
You can have a thousand friends on Facebook, and 10,000 Likes, but what do they mean? If you’re running a social media campaign for your brand, how do you convert “Likes” to sales, friends to customers? The whole idea behind setting up a successful...