Tech companies great and small always have a gimmick or two up their sleeve, and Google has been known for their screen adaptations and their playful renderings of their logo on the main Search page. But this year’s “Let It Snow” frosting of the...
5 Ways to use the Power of Social Media
You can have a thousand friends on Facebook, and 10,000 Likes, but what do they mean? If you’re running a social media campaign for your brand, how do you convert “Likes” to sales, friends to customers? The whole idea behind setting up a successful...
Notworking on Social Networking: Why brands fail on social networks
According to the social media analysts socialbakers, only 5% of queries posted by consumers on social networks are answered by brands! Forget being proactive, most brands are not even reactive – they are absolutely ignorant of what’s out there...
Using Social Networks to check on Job Applicants
90% of recruiters look at your social network profiles and activities when you apply for a job! And, around 70% end up rejecting an application based on ‘negative’ content found on social networks about the candidate. That’s the way the power...
5 SEM Essentials for Brand Managers
While Search Engine Marketing is growing by leaps and bounds (specially here in the Middle East), brand managers need to have a simple check list when working with their SEM strategy agencies to make sure Search yields the results they need.
A typical...
Because the people who think they are crazy enough to change the world are the ones who do.
To Steve Jobs, thank you for changing my worl...
Blackberry OS6: Low Battery Life and how to fix it
Let’s admit it, the Blackberry OS6 is a battery drainer! There are numerous blogs and forums that talk about this issue, and a lot of them are helpful. We’ve put together a few easy tips on how to improve your battery life using OS6. It is a neat system,...
10 Hits from the 70s we love – thank you YouTube!
YouTube. Gags, stupid pet tricks, car stunts galore. But what we don't realize is that it's a digital treasure trove of all things archived. Including a massive collection of music you otherwise would have had to mixtape or totally file in that draw...
5 Essentials for Building a Successful Website
Five key elements that you need to keep top of mind when looking to build a successful website are Idea, Ease of Use, Value Addition, the Details and the Team. Everything else is dressing. If you’ve focused on the key elements when building – or...
3 Top Viral Videos 2011. Viral Videos Happen, they're not made "to be viral"
We often get clients calling us up and saying "We want to make a viral video". As we know by now, viral videos are not made, they happen. If the content is amazing, if it's an experience that people will gladly, enthusiastically share with their...
5 Digital driven Trends in the world of PR, Media and Advertising
Advancements in digital technology, increasing demands of the consumer and the client, and changing habits of media consumption are all creating a new landscape in the ad world. What is emerging is scalable, adaptable, lean, multi-dextrous and nimble....
Five web design trends for mid-2011 that you cannot ignore
The lines between design and development are fading. It’s the marriage of form and function, and that is a true beauty. Which essentially means that design has grown up, become responsible, and it is is now a team player with technology. Halfway through...
What does a media agency do?
Traditionally, a media agency strategically plans where and when your advertising and marketing message should appear. The agency, ideally, helps you buy the space and puts your message on it. Today, media agencies have evolved beyond that definition...
5 freebies for your next Mobile App Design
Mobile app design has completely revolutionized the work that goes into icons. While we’re big fans of intricately designed glossy icons, they’re nothing like a good set of clean monochrome icon sets that we can throw into mockups, prototypes and designs.Here...
Serving Social Media at Wimbledon this year
No matter what happens to Andy Murray and the great British hope, taking on defending champion Rafael Nadal – they’ll never look back on how social media is heralding in a new-ish era of ‘open’ tennis – making players and the tournament both easily...
HTML5 vs Flash. The Battle for Web Content design
As we speak, more and more web developers are moving away from Flash for animation, video and navigation towards the new standard HTML5. The war over Flash is ongoing, and while it seems that HTML5 is emerging with a slight edge, one has to recognize...
Writing for the web: Less is More
I’ve been asked this week if there’s some such being as a ‘web writer’ or a specialized copywriter for the web. My answer is yes and no.
Yes, because your average copywriter is usually very adept at writing for tv, radio, print etc and pretty much...
Digital agency in Dubai, Innovations_Digital refocused and recontextualized
Innovations_Digital. They're going mostly by I_D these days, giving their brand a today twist. And their product a fresh new flavor, and their mantra of No more same old, same old seems to have sloped out of the room – probably being re-engineered to...
6Ps of How to Select an Agency for the Digital Age
In this digital focused marketing minefield, it's becoming increasingly difficult to find and select an agency either for a long term relationship or to drive a special project – be it for website design and development, apps, mobile marketing, Search...
Innovations_Digital looking for summer interns from ASD
This is so cool...http://www.innovationsdigital.com/index.php/2011/05/i_d-invites-asd-seniors-grads-for-summer-internshi...
Custom URL's and how they work
Dos Equis, the Mexican beer brand, has recently launched an interesting user-generated video based social media campaign called “The Most INteresting Toast in the World”. Quirky, cool, and typically very Mexican beer-ish, the campaign is just about...
SEO Simplified
Organic search or SEO (Search Engine Optimization) can really be made uncomplicated – simple – if it's understood what it's really there for. Often performance driven agencies over-complicate things for clients trying to make it into a science. Of...
UM, Coke, Casablanca and Tagine
Casablanca in some photographs, specially the outskirts looks a lot like parts of Dubai. Beautiful Spanish style haciendas, tile roofs, pretty landscaped gardens beneath the azure sky. Minus the sand and the dust in the air.In the main city, French...
