In many a pitch, many a presentation, I've stood up and said "Online is bound to grow in our region (as in the Middle East) because more than 50% of our population is under 25. The youth naturally take up new media, new technology and new trends". Well...
Split at IPG. No, not what you think.
Interpublic Group has launched a new creative technology unit called Split.
The venture is tasked with developing global partnerships with agencies and marketers and creating proprietary products.
While Split is an independent IPG revenue center,...
Service, Social Media and Banking
To date, I've never used my blog for a rant. But since I speak and have a position on social media, because I preach the gospel of the power of the word of mouse, and I have a genuine beef, here goes...A couple of banks here in the UAE have really worked...
Nike breaks viral record
Nike isn't an official World Cup sponsor, but its three-minute "Write the Future" video broke the record for the biggest audience in the first week of a campaign with 7.8 million views. That record, incidentally, was by another Nike ad: the somber and...
