Facebook and founder Zuckerberg are moving in big time to make our world wide web a more social, more 'like' friendly ecosphere. The Open Graph concept, at the moment, is about aggregating what people see, read, review, interact with and recommend....
Advertising vs Engagement
You’ve heard it in seminars. Your board meetings sometimes veer off from talking about P&L and major corporate issues to focusing on digital. Your one tech junkie in the corner, the resident geek pops his head in and rants about ‘digital future’....
The Webisode: Here to stay?
A webisode is a short episode which airs initially as Internet television, either as a download or streamed content – as opposed to first airing on tv.
The format can be used as a preview, a promotion, as part of a collection of shorts, or a commercial....
Consumer centric advertising
For ad agencies like ourselves who work closely with multinational, regional and local brands, understanding 'consumer centric' is key. It's not a whole new mantra at all, it's always been around, but developing, engaging in 'consumer centric' brand...
