McCann Turkey in part of innovative digital pitch
We blogged about interesting pitches by agencies earlier. Here's one about an interesting pitch process opened up by Turkish Airlines. Our colleagues in McCann Istanbul are working on this pitch, and...
The Film Before the Drama
I was reading on BBC Sport how triumphant Barcelona coach Pep Guardiola showed a specially made film 10 minutes before the final in Rome. The film featured highlights of his players' finest moments – featuring every member of the squad – and was set...
