I had emails from all over the world. Some were of genuine concern, some were of the told-you-so kind, and some were just keeping me in the loop. But most of the reports they quoted, most of the news sites I went to, and most of the Word of Mouth (or...
Upsize. Downsize. Tweetsize.
I've been driving around lately in Dubai with one eye on the road and the other on OOH. I can be bipolar and split like that at the same time without really losing focus on the road ahead. Well, usually. And, the reason behind this is my ongoing research...
The Ramadan drop
The decision makers haven’t come back from holiday. Summer’s still around. That recession thing hasn’t really gone away here. We’re consolidating. And, the worse one yet – it’s going to be put up for a pitch.
Having come back from a brief break, I...
The Turkish Airline Digital Pitch
McCann Turkey in part of innovative digital pitch
We blogged about interesting pitches by agencies earlier. Here's one about an interesting pitch process opened up by Turkish Airlines. Our colleagues in McCann Istanbul are working on this pitch, and...
The Film Before the Drama
I was reading on BBC Sport how triumphant Barcelona coach Pep Guardiola showed a specially made film 10 minutes before the final in Rome. The film featured highlights of his players' finest moments – featuring every member of the squad – and was set...
Medal of Dishonor: The new Playstation Customer Service Game at Jumbo Electronics
There’s a new game out there from Sony and Jumbo, and it’s about the fine art of post-sales customer rip off. I’m calling it the Medal of Dishonor. If you have mastered the art of using fine print, know how to really, really have dodgy customer service,...
You can't step aside when you have no legs to stand on
From Campaign magazine's blog and my response...
My response to Campaign blog below:
This is both funny and sad at the same time. Funny because, it’s laughable that such bullies exist, and that they till this date believe that they can threaten to...
Sheikh Mohammed online interview
Having struggled through reading column after column from the western media about the immediate demise of Dubai, one was looking for a proverbial light at the end of the tunnel. That light came in strong and bright, riding on the e-interview conducted...
The Hurdles in Digital Work
Those of us who have been running around on this playing field (not level, increasingly unchartered, and mostly unseen) know that the goal posts move every day. The truth is out there, but myths abound. The knowledge we have today is old hat tomorrow....
AWARD WINNING DIGITAL
Judgment Day is almost up on us for the Lynx Awards, and the question on everyone’s minds is what makes for an award-winning digital creative piece? I’m tempted to say ‘engagement’ should be the key criteria – whether the particular communication traps...
