Tom Roychoudhury is Chief Innovations Officer at MCN. MCN is part of the Interpublic Group. Spin doctor and new ideas guy for the Middle East Communication Networks, which owns and manages several ad agency brands including FP7, MullenLowe, UM, Momentum, Initiative, Magna, Weber Shandwick, Promoseven 360 and more...

Tom is a well known public speaker at digital and marketing events, seminars and workshops. He is also the lead trainer at MCN group of agencies for all digital topics – leading, developing and providing training modules across all levels for both agencies, clients and the interested public at large.

It really isn't rocket surgery. Rocket scientists and brain surgeons are on the top of the A list of smarts. But today, you don't need to be either to get a grip on marketing for the connected age. You need simple basics to understand how to connect with consumers and engage them. You need to get a grasp on Digital Marketing Strategies 101.

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