6 Winning Social Media Post and Content Ideas that help engage audiences




3m to read /

Here are some ideas for social media posts that help your brand keep your audience engaged. You should not be posting content that's focused purely on your brand – that's boring. But even if you post on topics that are interesting, that somehow connect to your brand, you still need inspired content buckets to use to vary it up a bit. Here are a few content types that you can use to keep your audience interested and engaged:

Before you start, you really need to know your audience. Your customers, your targets are looking for content that helps them, content that is useful to them, in context of your brad or product. It is critical to realize that Customer Insights is your First Step in any Digital Marketing. Once you are armed with that insight, you can develop posts that serve to those areas of interest...

1. How-To 

'How-to' posts have immediate value for your audience. They are practical, it helps them with their daily lives or solves a particular problem they may face. 'How-to' posts also makes your brand look an authority on the topic – and you become a go-to source for information and inspiration. You'll need to think about your audience and not just interaction with your brand. What do they really need to know, versus what you want to tell them? Think of them first, not your brand. Think value.

2. Tips 

Tips are simple posts that could be quick lists or small nuggets of information for your audience. They should be readable quickly – one should be able to skim over them. Tips are tactical and different from How-To posts because they don't need to explain a whole process in detail. Tips are highly ever green and shareable, and have key word value as well. 

3. Lists

List posts are for quick, immediate consumption. They can be shared easily, and people consume these "listicles" far more readily and easily than any other type of posts. They are optimized for web and mobile consumption and get shared more often. Good list posts are not long. The points can be one liners and can easily be converted to visuals. List posts can be built around your brand or product, but should ideally, go beyond that in providing value.

4. Tools

Tool posts are like Tips and How-To posts, but these don't necessarily have to be your brand related directly. You can curate these from around the web if you need to. Grab hold of useful sites, plugins, and downloads that make your life easier and share them with your readers. Keep the content useful and relevant to your topic and your brand.

5. Influencer content

You can get relevant and insightful content from influencers in your domain. Influencer content adds credibility to your brand and also builds relationships with the right influencers you use. They in turn can help build audiences and engage them for your brand or product. You can simply curate influencer content and serve it up for your audiences on relevant topics, or get the influencers to participate and contribute to your content.

10 Essential Steps to Influencer Marketing Success for your Brand

6. Thought leadership

These are point-of-view posts that establish your brand as a knowledgeable authority on topics that your audiences find relevant. The purpose of these posts is to demonstrate understanding and command of the topics you want to lead on. These may not have tactical impact on your audience, but have larger corporate impact as a brand. They make your company look great and reliable. They should be transparent and open, and have consumer/customer value as an end goal, and should not be about corporate drum beating.

6. Interactive and participatory

You can have your audience participate and contribute to your posts and your content overall. User generated content and opinion goes a long way in convincing your audiences about your brand or product. It's so much better that just one-way posting from you. Mix it up with polls, ask for UGC (User Generated Content), request them to share their opinion, create quizzes, and ask your audience to develop content with tips, experiences and hacks.


Keeping your content types varied and interesting is key to engagement.  That's Digital Marketing Strategies 101.

Now read these related posts on content and social media:

8 Must Have Steps to Unleash the Power of Content Marketing for your Brand

Winning Content Strategy: Always share something valuable and useful

7 Useful Social Media Post Ideas for winning Content Marketing

Customer Insights is your First Step in Digital Marketing

23 comments

Thanks for sharing such beautiful and informative information with us and please keep sharing such beautiful and informative information with us.
Please also share information about Best SEO agency in Dubai UAE Thanks

Reply

Thanks for sharing such beautiful information with us. I hope you will share some more info about social media

Reply

Thanks for sharing this informative post. I would like to say thank you, I am very glad to read your post. Keep it continue and doing great job.
Best SEO agency in Pune

Reply

We are provider Best Digital marketing is required for every business. Best Digital Marketing Company in Dehradun Best Digital Marketing Company in Dehradun is the best way to attract more people towards the business. many people will visit and interested people will become Leads. An successful Digital ...

Reply

Great post!!Thanks for sharing it with us....really needed.The meaning of SEO, which stands for the English word search, is gine Optimization, which means optimizing the site for a variety of search engines. In fact, SEO and site optimization is referred to as solutions that are directly or indirectly implemented by SEOs to boost your site's ranking among search engines, especially Google.دیجیتال مارکتینگ

Reply

This post is really nice and pretty well maintained, thanks for it and keep updating your posts.

Digital Marketing course in Uttam Nagar

Reply

Truly the best blog I have ever received such information before, thanks to this.


แทงบอล sbobet

แทงบอลออนไลน์

maxbet

Reply

This blog is very helpful for discovering your target audience and engage them with your content also now a days social media marketing helping company increase brand exposure and broaden customer reach. This blog is helping us to boost knowledge related social media post.

Reply

I think this article will fully complement your article. PLease continue publishing helpful topics like this. Regards, from alwaysopencommerce.com

Reply

Paid Search Marketing Thank you for informative & really needed a post about marketing.

Reply

I simply wanted to write down a quick word to say thanks to you for those wonderful tips and hints you are showing on this site. digital marketing training in chennai

Reply

Social media winning posts and contest ideas which is really amazing and informative to know. Thanks a lot. coimbatore e solutions | kovai e solutions

Reply

Thanks for sharing such beautiful information with us. I hope you will share some more info about Digital Marketing. Please keep sharing.
Digital Marketing Company USA, UK, and Australia

Reply

Coepd - (Center of Excellence for Professional Development) provides Digital Marketing internship program in Hyderabad from industry expert Mentors. We deem in real time practical training, we guide students through real-time project examples and assignments, giving credits for Real-Time Internship in our training course. Further, Coepd provides advanced digital marketing coaching with certifications catering to Corporates, Individuals, and Educational Institutions. Our digital marketing certified mentors guide our learning people through modules of Digital Marketing in an exhaustive manner. Our collaborative ecosystem comprising of Partnerships with Software Companies enables real time digital marketing experience.

http://www.coepd.com/DMTraining.aspx

Reply

Hii there
Nice Blog
Guys you can visit here to know more
SEO Company Ghaziabad

Reply

This amazing ideas will improve my skills in Online Marketing Expert level and also in Marketing Consultancy.

Reply

learn
website design company in bhubaneswar
graphics design in bhubaneswar
digital marketing in bhubaneswar

https://digiosense.com/

Reply

Nice Information thank you for Sharing useful information. Great job.
social media marketing strategy

Reply

Such an informative post about the 6 Winning Social Media Post and Content Ideas that help engage audiences.Get the adwords ppc management services

Reply

Post a Comment