6 Easy Ways to Improve Facebook Engagement for Brands

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How do you improve consumer interaction with your brand's Facebook posts? How do get your news feed to get better exposure and engagement? With social media becoming critical for brands in their marketing effort, engagement with followers and fans becomes key. Here are five easy ways to get better engagement on Facebook...

1.  Create relevant content that is shareable

You really need to understand your target audience and create content that resonates with them, which they share. That's how you increase exposure. Facebook calls this “thumb stopping” – when your audience stops scrolling and pauses to read your content. If they truly find your content adds value to them, they will feel an urge to share it. But getting to know your audience is key: 
Customer Insights is your First Step in Digital Marketing.

Shareable content could be breaking news, educational or instructional, funny, entertaining, or anything that they wouldn't find as trivial and common. This is the type of content that will make your audience look good to others when they share it. So, try to consistently post photos, videos, graphics, and written content that are relevant, that will make you unique on their the news feed, and make people want to share it right away.

2. Use variety in content types

Mix up content types to add spice to what you post. For example, a higher ratio of video content these days will help your visibility and improve engagement. To keep seeing the same types of photos week in week out is boring. Use listicles, text posts, graphics, GIFs, polls, live posts etc and vary the type often.

3. Ask your audience for engagement. Include a Call to Action.

Ask your audience to engage. Include a Call to Action like "Please share this" or "Please comment". When you create content that resonates, people will respond and do what you tell them. Make sure that your content motivates them o do what you ask them.

4. Track your post timing and change it a few times

Yes, you need to be consistent, but mixing up your post timings often gets better results because a whole different set of your audience gets to see it. Try posting at times outside business hours when people have a little more time and attention. Ideally, you should check how your posts have been performing based on post timings – and particularly when your audience is online.

5. Try Facebook Live. Use it as often as you can.

Video gets great results, but Facebook Live is absolutely a winner these days. Plan on doing Live broadcasts – start with say, one Facebook Live post a week.
Read this: How to use Facebook Live video like a pro. The essentials of getting it right.

6. Drive traffic to Facebook from your other social media

Plan to drive traffic to your Facebook page from your other social networks, your email marketing and your website. How? Click on the timestamp of your post – which will give you the URL of that particular post. Use a URL shortener like bitly or Google's goo.gl and paste the short link into twitter, instagram, and your websites and other marketing tools.

These simple steps will help you improve how your brand gets better engagement on Facebook. That's basic social media marketing. That's Digital Marketing Strategies 101.

Now read these related posts:

• Here's how to Power up your Facebook engagement with Video

• 7 ways your brand can increase Facebook organic reach

Winning Content Strategy: Always share something valuable and useful


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