Digital agency in Dubai, Innovations_Digital refocused and recontextualized

Innovations_Digital. They're going mostly by I_D these days, giving their brand a today twist. And their product a fresh new flavor, and their mantra of No more same old, same old seems to have sloped out of the room – probably being re-engineered to reflect the new stance as 'digital focused influence agency'. I like 'influence agency'. So, that's a kind of a new approach. And a whole new website at http://www.innovationsdigital.com to boot.

There never were too many digital agency horses here in Dubai town. Used to be Innovations and Flip. And of course Impact. The LBs (who had Arc) and the other agencies did their bits. Now there seems to be a game where anyone and their uncle's in the game, Macbook Air tucked in the Prada man bag, Media City address on card, and very little real experience. Some of these new comers are good. Some are horrid and are creating a bad name for the whole gamut of digital agencies in Dubai. Specially the ones that claim the Social Media territory and sullen the land with their flag. But I meander.

Well done Innovations_Digital. Good on you.