Digital Marketing Strategy and Execution Planning made Simple

5m to read / 

Digital marketing is an absolute essential in any marketers overall plan. Getting the basics right for a digital marketing strategy, and planning on how to use it isn't difficult. Here's how to keep it simple...

Ideally, your digital marketing strategy should not be separate from your overall marketing strategy, and it is not an after thought. Just that today, digital marketing has become an essential and large part of the overall marketing plan. 

Document your strategy

First of all, if you don't have a well documented digital marketing strategy, do that now. It doesn't have to be a huge document or a bunch of slides, a simple visual here-to-there plan with sign posts along the way may do. But do get one down. And get all stake holders involved.

Important key steps in developing a digital strategy

Define where you stand today, and how digital marketing will fit into the scheme of things. Review your opportunity – and remember to spot your weaknesses, strengths and threats to implementing that plan. Do a good, old fashioned SWOT analysis.

Define where you want to go. What are your objectives, what are your KPI's? Define who you want to target. You cannot do everything for everyone within your organization, and you cannot target the whole world as your audience. 

What's in your strategy?

Start with your audience. Who do you really want to target? More importantly, who ideally, should be buying your product or service and why? What are they looking for? The focus should not be your product and what it does, but what the customer or the audience is looking for. Then, you provide a solution. Remember Customer Insights is your First Step in Digital Marketing. Be flexible here, because as you keep listening out for what your audience is looking for, the goal posts almost always move.

Some basics you must cover

Basic elements in your digital marketing strategy should cover:
• Audience Targeting – defining your audience – based on insights (see above).

• Positioning your brand, product and/or service. What's your core proposition? What will you mean for the customer?

• What is your overall brand strategy and how does digital marketing fit in.

• Where and what are you going to say online? Across Paid, Owned and Earned. Start here with your website strategy. What's it going to say? How is it a means to the end you have in mind?

• What digital channels are you going to be on? Key channels include Search, Social Media, Partner and Affiliate marketing, Display advertising, and email marketing.

• Engagement strategy. What kind of content are you going to develop and distribute – and how? How is your content going to take you through the customer funnel? Remember, digital marketing is way beyond advertising, and engagement is key.

• Have a conversion strategy in place. How do you convert your audience to customers. How easy is it for them? How are you planning to convince them?

The Execution Plan

Once you have these in place, have a simple execution plan. For the most part the execution of your strategy will happen across:

• Search – both organic and Paid: (SEO and SEM)
Search Engine Optimization of your website. Get this right, right away. Your website is your big asset, and it should be optimized so that people can find solutions that you provide. Get your SEO right. 7 Things you need to bullet proof your SEO. Make sure you know the power of Google Analytics, and have someone tell you about how your site is performing. Focus on improving results from your website and landing page conversions.

• Work with Google Adwords. That's the very first thing you should look at for your Paid Search effort.

• Get your Social Media Marketing to be top class. Make sure at this point that your social media efforts are not just about the end game of selling your product. Very important to get this right. Improve your social media engagement. Move from Selling to building Relationships.

Once you know about what your audience is doing, set social goals. Track them. Setting Social Media Goals and Tracking Success Made Simple

• Mobile is key. Today, mobile is a most critical factor in digital marketing. 5 Simple Ways to get your Mobile Marketing Done Right

• Don't forget email marketing. Email is still a powerful marketing tool, and an important part of you strategy execution plan. Start with your subject line. 10 ways to get your Subject Line work harder in email marketing.

• Today, it really is all about content. Across all your execution channels, content is key. You need to have a rock solid content strategy in place. Winning Content Strategy: Always share something valuable and useful.  No matter whether its for your website content, your social media, or how you use content to move your audience across from being just an audience to being loyal customers, getting content right is key today. Read up on:  6 ways to get Content Marketing done right.

The Essential Pillars and Focus Areas for Digital Marketing

 Once you have a basis framework in place both from a strategy and an execution plan perspective, make sure that your go-forward plan has got the essential foundation: 7 Essential Pillars for your Digital Marketing Strategy

When you have a plan, you'll need to focus on how to go forward – these are sign posts for along the way. 10 Digital Marketing Essentials to focus on in 2016

Whether you are starting off at a brand, or are agency side, the above points are useful reminders on how to get your digital marketing strategy working hard for you. That's the basics. That's Digital Marketing Strategies 101.

Please add your comments below, and do share this post with your friends and colleagues. 


«Oldest   ‹Older   201 – 239 of 239   Newer›   Newest»
This comment has been removed by the author.

If you are looking for the Top digital marketing agencies in New York, NY. These agencies have been professionally vetted by a team of your peers. Search by industry focus, agency category, agency specialty and more.


If you are looking for the Top digital marketing agency in New York, NY. These agencies have been professionally vetted by a team of your peers. Search by industry focus, agency category, agency specialty and more.


Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing..for information regarding digital marketing services please visit to the link.
Digital marketing company in Delhi


Hey, Wow all the posts are very informative for the people who visit this site. Good work! We also have a Blog/site by name Simply Global Media which covers Best Digital Marketing Services. Please feel free to visit our site Digital Marketing Company Thank you for sharing.

SEO Company Indore

Keep Posting:)


Nice blog about digital marketing strategy.Thanks for sharing.Digital Marketing Strategies


Thank you for your post. This is excellent information. It is amazing and wonderful to visit your site.
mobile app training institutes


Inbound marketing is focused on attracting attention of customers. This marketing system increased traffic and leads on your business. Inbound marketing is very helpful for every business.


Nice blog about Digital Marketing Strategy.Thanks for sharing.
Digital Marketing is a term that allows you to market your products using digital technologies mainly on the internet.Digital Marketing Strategies


we are so happy to tell you that your blog is so informative... Our company provide seo service with more sales and generate lead. We follow all Google guidelines and get top result in Google... Here we share some do follow and top page rank link for your assistance if you want to display link then click over the text... thanx you.. a whole lot obliged for the information.for statistics concerning seo service please visit to the link. Webleads is givind seo services in whole India on digital advertising. search engine optimization is the plateform in which we are able to show up our corporation service on the search engine to generate leads and to carry traffic to our web site pages via search engine optimization services in Dwarka , delhi.
Top Seo service in Dwarka
Affordable Seo Service in Dwarka
Reliable Seo service in Dwarka
Dwarka seo service at affordable rate
Cheap rate Seo Service in Dwarka
Lowest price seo service in Dwarka
Hire Best Seo service in Dwarka
Seo service provider in Dwarka
Reasonable Seo service in Dwarka
Seo service in Dwarka at Budget
Cheapie Seo Service in Dwarka
Suitable Seo service in Dwarka
Best seo service in Dwarka
seo services company in Dwarka
seo company Dwarka
seo services in Dwarka
top seo company in Dwarka
seo experts in Dwarka


best digital marketing agency in hyderabadfor digital marketing, social media merketing, web designing, and creative designing.


Well written and very well executed blog with very useful information shared by you, I am always in search of these kind of information and blogs for my self. Thanks for sharing it.

Local SEO Services in Miami
Social Media Marketing Miami


Thank you for sharing the strategy and planning it will help me a lot.PLease keep on posting Digital marketing companies in bangalore
Seo services in bangalore


Thanks for sharing this information I really enjoyed reading this article if you are looking for app developer, mobile app development from theunpluggedweb please visit us.


Online certification courses in india
I extremely cherished perusing your blog. I likewise discovered your posts extremely intriguing. Actually in the wake of understanding, I needed to go demonstrate it to my companion and he ejoyed it also!


Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing.for information regarding Digital marketing services please visit to the link.
Digital Marketing Company in Delhi


Thank you for your sharing knowledgeable article. its very useful one. Thank you.
SEO company in chennai || SEO services in chennai


Make your career starts with digital marketing certification course from IDMI. This Executive development program in digital marketing is designed for working professionals, entrepreneurs & business persons.


Hey You may like to see Best online marketing dubai Company...


Are u Searching a Social Media Marketing company in Lahore, then contact to Top SEO Company in Lahore? We offer Best Social Media Marketing Services Packages in Lahore.
Social Media Marketing Company in Lahore


I enjoyed reading this blog post. It was inspiring and informative. seo services in chennai


The Best Internet Marketing Strategies are Personal branding, Content marketing, Search engine optimization, Conversion optimization, Social media marketing and Email marketing. Find more details and discussions regarding this topic at Question Signal which is top among the best question and answer websites.


Nice blog, thank you for sharing with us. Keep it up sharing.
Digital Marketing Classes in Pimpri Chinchwad.


Hey are you finding best social media marketing agency dubai then your waiting is over now go through and get free advice...


There are a lot of great things which are going to take place in the month on June in which there is a money making conference that will be very useful to those people who are looking for a career online.


I like this post and its very helpful to us. Thank you For shearing This Information With us.
SEO Agency in Bangalore | Online Marketing Company in Bangalore


it is really amazing...thanks for sharing....provide more useful information...

Digital Marketing


Thank you for sharing such valuable and helpful information, tips and knowledge. This gives me more insights on this. I would love to see more updates from you.

Internet Marketing Company


Those guidelines additionally worked to become a good way to recognize that other people online have the identical fervor like mine to grasp great deal more around this condition.


I believe there are many more pleasurable opportunities ahead for individuals that looked at your site.

really happy to have seen your webpage and look forward to so many more entertaining times reading here. Thanks once more for all the details.

Advanced Digital marketing training in chennai


Good article write and good Information share this Article. Android app Development company In India

«Oldest   ‹Older   201 – 239 of 239   Newer›   Newest»

Post a Comment